Lauren Kroll Studio —

Colorado State University is located along the foothills of Fort Collins, Colorado. It is the preeminent of public research universities and a top-ranked land grant college since it’s founded in 1870. We created a new brand identity system for Colorado State University based on their official university seal, bringing history from 1927.

For decades Colorado State University associated with two brand identities, athletics, and academia. Our goal in rebranding the university was to create a cohesive look campus-wide and modernize the identity system responsive for both web and print applications. 

Following the new brand identity, we established official university colors, designed stationery, promotional materials, advertising campaigns, an online brand toolkit, and a new responsive home page. The system invites flexibility while unifying under a green and gold visual language.