The Northeast concourse wall celebrates Colorado State University with throwback spirit branding. The wall is very popular on Instagram, as our students often post selfies in front of it before moving into the student section.
Colorado State University Stadium
In 2014 Colorado State University made a bold commitment to build a brand new $220 million on-campus stadium. Hughes Stadium, CSU Football’s home since 1968, sat five miles west of campus in the foothills of Fort Collins. While the setting was scenic, Hughes had outlived its usefulness, and engagement opportunities were limited as alumni and fans would completely bypass campus on their way to the outskirts of town.
The University’s goal in building the stadium was to create an amazing community gathering place for alumni, fans, and friends. This is unique in the world of college sports, as most stadiums are multi-million dollar shrines dedicated solely to football. My team was engaged to ensure that this original intent was carried throughout the space.
Capabilities
Spatial Design
Brand Experience
Exhibition Design
Role
Art Direction, Lead Design
Year
2017
Awards
CASE, Multi-Day Events Award, Stadium Opening / CASE Award, Year Long Events, More than Football / UCDA, Environmental Graphics
Northeast and North West Concourse
We immediately adopted all of the architect’s proposed environments to reflect our strategy, creating a visual ‘love letter’ to campus and community in public areas.
This approach is most evident in the Northeast and Northwest concourse walls above the New Belgium Porch. This space represented a prime opportunity to demonstrate the University’s commitment to the community while giving fans a cool opportunity to share their experience. The Northeast concourse wall celebrates Colorado State University with throwback spirit branding. The wall is very popular on Instagram, as our students often post selfies in front of it before moving into the student section.
The Northwest concourse leads to general fan seating, with premium spaces sitting above. The art celebrates Fort Collins and the surrounding area.
Since opening, the concourse walls have become the second most shared image of the stadium, trailing only the field itself.
Markley Family Hall
of Champions
A timeless, branded experience that honors the best of CSU football’s history.
Premium Spaces
The Orthopaedic & Spine Center of the Rockies features an overhead backlit Ram’s Head logo, the school fight song, and pillars that reference different periods in the school’s history with past logos.
