The Nancy Richardson Design Center is a new cross-disciplinary hub that teaches students how to bridge design thinking as the new industry standard. The donor wanted a brand that represented their core value: a place where bold ideas overlap and come together.
We set out to create something unexpected, especially in the world of academia, resulting in a contrasting, contemporary, typography-centered brand identity.
Capabilities
Branding Identity
Print
Role
Art Direction
Graphic Designer
Year
2019